Effective date: November 11, 2020
Featherblade LLC is serious about protecting your online privacy. This Privacy Statement explains our views and practices concerning privacy, and how they may pertain to you as a user of our website. Featherblade LLC (“us”, “we”, or “our”) operates the www.featherbladeusa.com website (the “Service”).
This Privacy Statement explains our views and practices concerning privacy, and how they may pertain to you as a user of our website, products and subscriptions.
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data including any content, functionality and services offered on or through the Service.
Service: Service is the www.featherbladeusa.com website operated by Featherblade LLC
Personal Data: Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data: Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies: Cookies are small pieces of data stored on your device (computer or mobile device).
Data Processors (or Service Providers): Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User): Data Subject is any living individual who is using our Service and is the subject of Personal Data.
INFORMATION WE COLLECT AND USE
We collect several different types of information for various purposes to provide and improve our Service to you. The website www.featherbladeusa.com provides various places for users to provide information. We collect information that users provide by filling out forms on www.featherbladeusa.com, communicating with us via contact forms or during conversations between you and our representatives, responding to surveys, when you make an inquiry about our services, search queries on our search feature, providing comments or other feedback, and providing information when purchasing a product or service.
We use information you provide us to deliver the requested product and / or service, to improve our overall performance, and to provide you with offers, promotions, and information.
If you do not provide us with certain types of information, some or all of the following may happen: (1) we may not be able to provide our products or services to you, either to the same standard or at all (2) we may not be able to provide you with information about services that you may want, including information about special promotions; or (3) we may be unable to tailor the content of our Service to your preferences and your experience of the Service may not be as enjoyable or useful.
Types of Data Collected
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
First name and last name
Address, State, Province, ZIP/Postal code, City
Any personal data you post on our website
Data about how you use our website
Technical data such as your IP address, your login data, details about your browser, time zone settings and other technology on the device you use to access our website
Your marketing and communication preferences
Any information that you directly provide to us whether through our contact form, over the phone, by email, or otherwise
Cookies and Usage Data
We may use your Personal Data to contact you with periodic newsletters, blog posts, articles, videos, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us using the information provided below.
We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
The Service collects your information in order to record and support your participation in the activities you select. If you register to download resources, sign up for our periodic newsletter, and / or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and / or services. As a visitor of www.featherbladeusa.com, you can engage in most activities without providing any personal information. It is only when you seek to download resources and / or register for services that you are required to provide information.
Tracking, Cookies & Pixels Data
Similar to other commercial websites, we use standard technology called “cookies” and similar tracking technologies to track the activity on our Service and hold certain information about how our site is used and to improve your experience with the Service.
Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
Session Cookies: We use Session Cookies to operate our Service.
Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
Security Cookies: We use Security Cookies for security purposes.
The Service reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting the social media website. The Service reserves the right to use these pixels in compliance with the policies of the various social media sites.
USE OF DATA
Featherblade LLC uses the collected data for various purposes:
To provide and maintain our Service
To send communications requested by you
To answer inquiries and provide information or advice about existing new services
To notify you about changes to our Service
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.
We are committed to keeping your email address confidential. We do not sell, rent or lease our subscription lists to third parties, and will not disclose your email address to any third party except as allowed in the section titled Disclosure of Data.
Our emails provide users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any email they receive from us at any time.
Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the email. If you ever have any trouble unsubscribing, you can send an email to email@example.com requesting to unsubscribe from future communications.
Direct Marketing Materials
We may send you direct marketing communications and information about our services that we consider may be of interest to you. These communications may be sent in various formats, including mail and email. If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so. In addition, at any time you may opt out of receiving marketing communications from us by contacting us (see details below) or by using opt-out facilities in the marketing communications and we will then ensure that your name is removed from our subscription / mailing list. We do not provide your personal information to other organizations for the purposes of direct marketing.
LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER GENERAL DATA PROTECTION REGULATION (GDPR)
Featherblade LLC may process your Personal Data because:
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it’s not overridden by your rights
For payment processing purposes
To comply with the law
If you opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Service, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe at any time. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to firstname.lastname@example.org requesting to unsubscribe from future emails.
RETENTION OF DATA
Featherblade LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
TRANSFER OF DATA
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
DISCLOSURE OF DATA
Disclosure for Law Enforcement
Under certain circumstances, Featherblade LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Featherblade LLC may disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Featherblade LLC
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
SECURITY OF DATA
We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.
The security of your data is important to us, but remember that no method of transmission over the Internet, including email, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. For this reason we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email. We endeavor to take all reasonable steps to protect the personal information you may transmit to us or from our online products and services. Once we do receive your transmission, we will also make our best efforts to ensure its security on our systems. In addition, any contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us. We may hold your information in either electronic or hard copy form. Personal information is destroyed or de-identified when no longer needed or when we are no longer required by Law to retain it (whichever is the later).
“DO NOT TRACK” SIGNALS
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
YOUR DATA PROTECTION RIGHTS UNDER GENERAL DATA PROTECTION REGULATION (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation. Featherblade LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. We will retain any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Service decides that the value in retaining the data is outweighed by the costs of retaining it.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. You have the right to request access to your data that the Service stores and the rights to either rectify or erase/delete your personal data.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Featherblade LLC relied on your consent to process your personal information without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA). We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing summary statistics regarding how our Service is used including but not limited to assessing the number of visitors to the different areas of the Service, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas. The information we collect is used for statistical data and will not include personal information. We use this data to improve our Service and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.
Third party service providers have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service Providers to monitor and analyze the use of our Service.
Facebook: Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: HTTPS://WWW.FACEBOOK.COM/HELP/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: HTTPS://WWW.FACEBOOK.COM/HELP/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance.
You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA HTTP://WWW.ABOUTADS.INFO/CHOICES/, the Digital Advertising Alliance of Canada in Canada HTTP://YOURADCHOICES.CA/ or the European Interactive Digital Advertising Alliance in Europe HTTP://WWW.YOURONLINECHOICES.EU/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: HTTPS://WWW.FACEBOOK.COM/PRIVACY/EXPLANATION
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
The payment processors we work with are:
LINKS TO OTHER SITES
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are under the age of 18, do not use or provide any information to this Service or on or through any of its features, make purchases through the Service, use any of the interactive or public comment features of this Service or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at email@example.com.
Any complaint of breach of privacy may be made via email to firstname.lastname@example.org. We will treat your requests or complaints confidentially. We will use our best efforts to respond to any complaint within 10 business days of the date of receipt. We will attempt to resolve your complaint to your satisfaction.